Our Why
You know those people in life you love being around whose energy spreads like wildfire, leaving a mark on anyone they meet? The ones who, just being around them makes you feel like anything is possible? For me, that was my dad.
In his brief 44 years on earth, he absorbed more life than most people do in double that time. However, his real success was the waves of light he spread to others.
He was the most creative, fun, engaging person I’ve ever known. He was the ultimate dreamer, collector of treasures, experiences, and friends, and the embodiment of celebration. A life well-lived.
I wanted nothing more than to be like him and to make meaning out of my time on earth, time that he wasn’t given. Yet the shadow of grief is long and for years I struggled with chronic pain and mental health issues as I tried to suppress my sadness.
It wasn’t until the pandemic, when I happened to reach for the comfort of his belongings—his heirlooms and personal items—that I realized these cherished objects were more than just memories; they were powerful tools for emotional healing. Through creating art with them, reflecting on the moments we shared, and connecting with his legacy, I began to heal. My dad has always been my greatest inspiration for joy, creativity, and the art of living well. In our most cherished moments together—whether solving jigsaw puzzles, spinning records, or dancing to our favorite tunes—I learned that true healing is found in connection, reflection, and creative expression.
Jolyean is named in the spirit of my father. His first born couldn’t have just any middle name, so he had to come up with his own creation. Naturally, it had to be the title of a song to go along with “Rhonda”, but with a family twist. He wove together parts of the middle names of three beautiful women in his life- my grandmother, Jo, my mother, Ly(nne), and my other grandmother (J)ean. Thus Rhonda Jolyean was born. Literally.
Jolyean Creative is centered around the belief that beautiful things—design, aesthetic experience, the objects we surround ourselves with— can be tools for transformation—tools to reconnect, reflect, and renew. Everyone deserves a life designed to honor their past, support their present, and inspires their future. Everyone deserves a “life well-lived”.
—Rhonda Jolyean
Rhonda Jolyean Hale
Founder
Pioneering Aesthetic Engagement for Meaningful Change
Rhonda is a creative leader with over 20 years of experience in applying aesthetic engagement to personal and organizational transformation. Drawing on her deep, 25 years exploration of neuroscience and behavioral change, Rhonda blends the science of the brain with the power of design, beauty, and creativity to foster emotional resilience, enhance well-being, and catalyze lasting change.
At the heart of Rhonda's approach is the belief that beauty and meaningful objects can be powerful tools for emotional healing and growth. Whether working with individuals or organizations, she helps cultivate environments that reflect core values, support mental wellbeing, and enhance resilience. Rhonda’s guidance empowers clients to use design, meaningful objects, and principles of neuroaesthetics to navigate transitions, reduce stress, and foster personal transformation.
As a certified change management leader and wellness coach, Rhonda specializes in guiding clients through transformational shifts by focusing on creativity, connection, and positive behavioral change.
An avid enthusiast of creativity and aesthetic engagement, Rhonda draws inspiration from a range of sources—from painting and LEGO® to pop culture trends. She brings this inspiration into her work, helping others unlock joy, possibility, and emotional resilience through creative exploration.
